Category: Marketing
impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded […]
Confident Communications, the new PR agency for Thoughtworks Romania
Confident Communications is the new public relations agency for Thoughtworks in Romania. Founded in Chicago more than 28 years ago, Thoughtworks is a global technology consulting company with over 10,000 […]
Phyron announces Volvo Car Sweden as its first car brand customer for AI software automated ecommerce videos
Phyron, Swedish video tech pioneers, today announced Volvo Car Sweden as their first major car brand customer, with their Volvo Selekt used car division signing up to rollout their AI […]
Hartz appointed Cutwater as creative and media Agency of Record
Leading petcare brand Hartz has named creative and media agency Cutwater, with offices in San Francisco and New York City, as its creative and media agency of record, following a […]
Ed Thesiger takes over as Managing Director at Saatchi & Saatchi Wellness UK
Publicis Health announces the appointment of Ed Thesiger as Managing Director, Saatchi & Saatchi Wellness UK. In this role, Thesiger has overall responsibility for building the Saatchi & Saatchi Wellness […]
Tech Meets Trust: Confident Communications is the new PR agency for METAMINDS
At the beginning of this year Confident Communications took over the PR activity for METAMINDS, one of the most important integrators on the Romanian market of cyber security solutions and […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
2Performant: 5.5M Euro turnover in Romania in 2021
The technology company 2Performant, the leader of the affiliate marketing market in Romania has reported 25.7M RON (5.5 M Euro) in turnover for 2021, up 27% compared to 2020 and […]
ustwo appoints Caroline Sparkes as Executive Growth Director for Europe
Independent digital product and service studio, ustwo, has appointed Caroline Sparkes as Executive Growth Director, Europe. Caroline joins ustwo’s European leadership team and will be focused on business development; reporting […]
Econsultancy research: Top 5 digital marketing and ecommerce trends
Econsultancy, the leading provider of information and learning to digital marketing and eCommerce professionals, has released research revealing the crucial trends marketers need to know in 2022. The trends will […]