Category: Marketing
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Loncolor Ultra relaunches with a new packaging
Loncolor, Romanian brand and market leader in the hair coloring category, has been preparing for more than a year a lanrge rebranding project for its most popular range in the […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
CarlNann – new identity after breaking from FCB Network
After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to […]
Shutterstock Names Meeckel Beecher as Head of Diversity, Equity and Inclusion
Shutterstock, Inc. , a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced Meeckel Beecher is joining the Company as Head […]
Romania: Oxygen adds Farmec to its portfolio
Full-service agency Oxygen extends its client portfolio and adds Farmec, the largest cosmetics manufacturer with 100% Romanian capital. Oxygen was chosen Farmec’s corporate and brand communication agency following a complex […]
2Performant: Raluca Negrea appointed Country Manager Romania & Bulgaria
2Performant announced Raluca Negrea took over as Country Manager Romania and Bulgaria while Constantin Stanciu became Growth Manager. Those appointments reflect the organization of the company in 2 Business Units: […]
PAYE Tax – what is that?
If you have heard the term ‘PAYE tax’ before yet are confused regarding what it is, then you have landed on the right page. Here you will learn everything there […]
Image change for Romanian beer brand Bergenbier
Starting 2021, Bergenbier has a new image, more modern and adapted to current design trends. The mountain was the source of inspiration for this new image, which comes to complete […]