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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Marketing

Photo by explorenation # on Unsplash

LAROCK 2025: four days of music, freedom and adventure on the Cantacuzino Domain, August 14-17

Mid-August, between the 14th and 17th, the Cantacuzino Domain in Florești, Prahova County, becomes the center of a musical and cultural experience that goes beyond the boundaries of a simple […]

July 23, 2025July 23, 2025 Newsroom All News, Events

Ciucaș Caravan 2025: True relaxation in pristine nature, with and for communities

This summer, the Ciucaș Caravan continued its journey across the country, delivering on the brand’s promise to offer moments of relaxation in pristine nature and to strengthen people’s connection with […]

July 21, 2025July 21, 2025 Newsroom Events, Marketing

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

KIKO Milano, the number one makeup brand in Italy, is renowned for combining high-performance formulas with trend-led beauty, and now, it brings that same passion and innovation to self-tanning. Whether […]

July 10, 2025July 10, 2025 Romanita Oprea Business, Fashion / Beauty, Marketing

Must be a Jameson. Authentic friendships are forged at Electric Castle

This summer, Jameson returns to Electric Castle with its relaxed, friendly, and authentic vibe. Under the concept “Must be a Jameson,” the Irish brand brings moments to the festival that […]

July 10, 2025July 31, 2025 Newsroom Creativity, Events, Marketing

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

A new Pepco Shopper study conducted in 18 European markets confirms the clear consumer preference for the retailer. According to the study carried out annually by the retailer in all […]

July 9, 2025 Romanita Oprea Consumption Habits, Marketing, Studies

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

Societe Generale Global Solution Centre launches the fourth edition of the “We Care Together” financing program, which aims to support projects developed by non-governmental organizations in Romania and offers financial […]

July 7, 2025July 7, 2025 Romanita Oprea CSR, Finances

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

This summer, it’s not just music that sets the tone. BUMBU is bringing the hottest line-up of flavors and experiences to Beach, Please! Original, XO, and Cream – three variants, […]

July 7, 2025July 7, 2025 Newsroom Business, Events, Marketing

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 –  OOH media […]

July 4, 2025July 4, 2025 Cristina Blanaru All News, Business, Marketing, OOH / DOOH, Studies

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]

June 23, 2025July 4, 2025 Maggie Hanson Consumption Habits, Digital & Media, e-Commerce, Marketing, Studies

Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025

In a time when more and more people are seeking balance in the heart of nature, Ciucaș carries forward its promise of “Clean nature, true relaxation.” In 2025, the brand […]

June 17, 2025June 17, 2025 Maggie Hanson Business, Marketing

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