Category: Studies
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
New study ranks Istanbul as the most walkable city in Europe
Most cities have clusters of major attractions within a few kilometers, making them manageable for visitors on foot while combining cultural, historical, and scenic sites. You can plan every stop […]
Back to Basics: Romanians rebalance media consumption as traditional channels regain ground
The latest wave of Spark Foundry’s FOCUS ON: New Media Adoption study reveals a major shift in Romania’s urban internet users’ media habits, search behaviors, and digital engagement. After a […]
Study ranks the European cities with the most beautiful hotels, according to visitors
Travellers often want quick clues about where they will find the most beautiful hotels in Europe. This study focuses on how often visitors describe a city’s hotels as beautiful, giving […]
Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
A new Pepco Shopper study conducted in 18 European markets confirms the clear consumer preference for the retailer. According to the study carried out annually by the retailer in all […]
WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media […]
United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media
In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Offerista study: Romanians, smaller budget when shopping for holidays than in 2023
The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]