Category: Studies
WARC Rankings 2019: The world’s best campaigns and companies by sector
WARC released a ‘Best of the Best’ ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. The six […]
AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth
UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record […]
WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share
WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal […]
GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes
According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear […]
Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services
Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household
Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into […]
WARC Creative 100 – The world’s most creative campaigns and companies of 2018
WARC released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, […]
iSense study: Over half urban Romanians access social networks right after waking-up
Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by Romania’s Digital Marketing Report, compiled […]
Amazon, Samsung, Cristaline, Bosch, Huawei and Bose – awarded at 2nd edition of Best Brands France
Best Brands of several European countries rewarded at awards ceremony on February 11th in Paris, according to exclusive study conducted by GfK. The 2nd French edition of Best Brands was […]