Category: Studies
Channel Factory reveals results of brand suitability survey
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and […]
The State of the Industry: Mobile Marketing in EMEA 2019
Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach […]
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
momondo.ro study: Almost two thirds of young Romanians fall in love during holidays
A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 […]
PwC report: Romanian media and entertainment industry to reach $3BN in 2019
Romanian media and entertainment industry will reach $3BN in 2019, up 7.1% compared to 2018, but will remain the smallest market in Central and Eastern Europe, states the 20th edition […]
WARC’s Global Advertising Trends – The social slowdown
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn […]
Mercury Research study on Romanian tourism market: Plane tickets, most demanded from online agencies
According to a study on Romanian tourism market conducted in April by Mercury Research, the most demanded products and services when it comes of online tourism agencies during the last […]
Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M
Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania […]
KPMG International Global CEO Outlook: CEOs rewrite the rulebook in pursuit of growth
Two-thirds of CEOs say that agility is the new currency of business and that if they don’t adapt, their business will become irrelevant, shows the KPMG CEO Outlook, surveying 1,300 […]
Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in […]