Category: Studies
Grayling predictions: 5 main trends in marketing and communication in 2020
An international team within Grayling, made of specialists in communication, strategy and creative, identified the main 5 trends that will help brands, companies and organizations to differentiate themselves within marketing […]
KPMG survey: Romania’s M&A market shows strong growth
Stakeholders expect a further increase in Mergers & Acquisitions (M&A) activity in Romania in 2020 after one of the most successful years in the last decade. The first edition of […]
OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context
OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the […]
Initiative Romania released an update of its Media Fact Book
Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]
Shutterstock aannounces top creative trends for 2020
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that […]
KPMG Enterprise European Family Business Barometer: Europe’s family businesses get ready to hand control to next generation
Leaders of family businesses in Europe remain positive about the future, while innovation and the war for talent are among the main challenges and priorities of their leaders, according to […]
KPMG in Romania launches The Romanian Market 2019 Customer Experience Analysis
After 10 years of global rollout, evaluating consumers’ appreciation of the experiences they have received from brands across a range of sectors in multiple countries, KPMG is pleased to announce […]
GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances
GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information […]
Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best […]
Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy
New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has […]