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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Studies

Photo by Emily Morter on Unsplash

Impact research: Companies using Impact’s Partnership Cloud see 3 year ROI of 314%

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314 percent […]

February 13, 2020 Cristina Blanaru Business, Digital & Media, Studies

Grayling predictions: 5 main trends in marketing and communication in 2020

An international team within Grayling, made of specialists in communication, strategy and creative, identified the main 5 trends that will help brands, companies and organizations to differentiate themselves within marketing […]

February 7, 2020 Cristina Blanaru Business, Marketing, Specialized Communication, Studies

KPMG survey: Romania’s M&A market shows strong growth

Stakeholders expect a further increase in Mergers & Acquisitions (M&A) activity in Romania in 2020 after one of the most successful years in the last decade. The first edition of […]

February 3, 2020 Cristina Blanaru Business, Studies

OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context

OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the […]

January 26, 2020 Cristina Blanaru Business, Finances, Studies

Initiative Romania released an update of its Media Fact Book

Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]

January 21, 2020 Cristina Blanaru Business, Creativity, Studies

Shutterstock aannounces top creative trends for 2020

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that […]

January 16, 2020 Newsroom Creativity, Digital & Media, Marketing, Studies

KPMG Enterprise European Family Business Barometer: Europe’s family businesses get ready to hand control to next generation

Leaders of family businesses in Europe remain positive about the future, while innovation and the war for talent are among the main challenges and priorities of their leaders, according to […]

December 25, 2019 Cristina Blanaru Business, Marketing, Studies

KPMG in Romania launches The Romanian Market 2019 Customer Experience Analysis

After 10 years of global rollout, evaluating consumers’ appreciation of the experiences they have received from brands across a range of sectors in multiple countries, KPMG is pleased to announce […]

November 29, 2019 Newsroom Business, Marketing, Specialized Communication, Studies

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information […]

November 3, 2019 Cristina Blanaru Business, e-Commerce, Marketing, Studies

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best […]

October 17, 2019October 16, 2019 Cristina Blanaru Branding, Business, Marketing, Studies

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