Category: Studies
Romanian online market, record value in 2010: RON 86M
Romanian online market reached to a record value in 2010, RON 86M, up 32% compared to 2009. 2010 ROADS (“Romanian Online Advertising Study”) study, realized by IAB Romania and PwC […]
Consumer habits: Romanians buy close to home
Around 50% of Romanians choose the shop where they spend most money on fast moving foods and non-foods by its vicinity to their home or work, as well as the […]
U.S. online display advertising market – 1.1 Trillion Impressions in Q1
U.S. online display advertising market delivered almost 1.1 trillion impressions in the first 3 months of the year, with Facebook.com accounting for around a third of it. Facebook delivered 346 […]
Romanians’ Trusted Brands 2011
Trusted Brands 2011, market study on European consumers realized by Reader’s Digest, reached to its 11th edition and identifies and awards the brands that managed to win Europeans, respectively Romanians, […]
AMP: Romanian authorities promoted damaging initiative for the press in 2010
A report regarding press liberty in Romania in 2010 was launched on Monday, in a conference, by Romanian Press Monitoring Agency (AMP), according to Mediafax. The report regarding Romanian press […]
Netherlands, 1st worldwide in penetration for Twiter and LinkedIn
Netherlands ranks number one worldwide in penetration for Twitter and Linkedin, according to a comScore Media Metrix study, that reveals that the Dutch social networking market continues to grow strongly […]
Digital Agenda: Kids are using social network from young ages, unaware of privacy risks
77% of 13-16 year olds and 38% of 9-12 year olds in the EU have a profile on a social networking site, according to a pan-European survey carried out for […]
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]
comScore report on digital marketing trends in 2011
comScore releases “The 2010 U.S. Digital Year in Review”, a report that highlights the digital marketing trends and their implication for 2011. The report is available for download here. “2010 […]