Category: Studies
Romanians and advertising – love and hate?
GfK Romania made, for IqAds, Romanian specialized marcom online publication, a research to understand better the way Romanians are perceiving advertising. The initiative aimed to find relevant insights about how […]
Research: Ursus – most remembered after Romania-France football game
Exact Research and Consultancy, BBDO Group’s marketing research agency, made a “Day After Reach” research regarding the most remembered brands for the public that watched, on Romanian Television, the football […]
A minute on Romanian internet, according to trafic.ro
trafic.ro launched real time statistics and, with this occasion, analyzedwhat Romanian internet users are doing in one single minute spent online . This way, in the minute that trafic.ro analyzed […]
PwC report: Romanian media & entertainment industry, to grow by 8.8% until 2015
After two years of slow growth and inflation, the media&entertainment industry stabilized and shows come back signs, as it is predicted it will have an annual growth of 8.8% between […]
Kaspersky study: 53% of companies ban the use of social media
According to a study realized by Kaspersky and quoted by Refresh.ro and wall-street.ro,companies restrict their activities online as many of the employees lack knowledge about IT security threats.
Media Fact Book 2011 and Digital Fact Book, interesting reports for abroad specialists
Media Fact Book, study realized by Initiative, was downloaded, in only 3 weeks since launch, by 1,200 readers, from which 16% are from UK, Philippines, USA, Germany, Hungary, France or […]
Top Romanian politicians on Facebook
Romanian politicians and political parties are present on Facebook, trying to reach and persuade their audience using this channel, as data published by Facebrands shows. When dealing with the Politics […]
IAB Europe: Online display advertising bounces back
Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year, according to figures released by IAB Europe that show a revival in digital Display in […]
Media Fact Book 2011: Romanian media market might start growing again in 2012
Romanian media market might start grow again in 2012, according to Initiative Romania’s Media Fact Book 2011, that shows that total value of local media market decreased in 2010 under […]
Over 3.6M users of Facebook in Romania
Facebrands.ro, Romanian Facebook pages monitoring service, announced that the number of Romanian Facebook users over passed 3.61M, after, at the beginning of May, it was of 3.27M users. As before, […]