Category: Studies
Unilever Food Solutions Romania: Romanians go to restaurant to socialize and to be served
No need to cook, socializing and ordering food are the 3 main reasons mentioned by Romanians in Bucharest as reasons to order a meal in restaurants, according to the newest […]
BestJobs: Employers check the online background of their potential employees
Employers and employees in Romania are careful with their online background, which can be verified before a decision of hiring is taken, according to a study recently made by BestJobs.ro […]
GfK Romania: Romanians rather praise than criticize the products they use
Romanian rather praise than criticize the products they use, according to a marketing research made by GfK Romania to study Romanian consumers opinion regarding the influence of word of mouth. […]
Gemius study: Romanian users think shopping online is risky
Although Romanian internet users like shopping, they are quite precautious when it comes about online shopping, considering this kind of shopping as risky, according to “E-commerce 2011: trends and attitudes”, […]
ROADS: Financial sector – the biggest investments in online advertising in S1 of 2011
Romanian financial sector had the biggest investments online in the 1st semester of 2011, followed by telecom, motor and food sectors, according to ROADS (Romanian Online Advertising Study), realized by […]
ZenithOptimedia: Global advertising investments continue to grow in 2011 and 2012
According to ZenithOptimedia’s predictions, Romanian market will be in decline in 2011, with a small rebound expected for the beginning of 2012. The decrease for 2011 is estimated to 4%, […]
GfK Romania: Romanian social media users like to be friends with brands
According to a study made by GfK Romania for the Romanian marcom news site IQads, Romanian social media users appreciate companies online communication both through online advertising and social media. […]
The number of Facebook Romanian users increased by 54% in September, compared to the start of 2011
3.7M Romanians are using Facebook in September, up 54% compared to the start of the year, when 2.4M Romanian users were on the mentioned social network, according to Facebrands.ro. According […]
Romanian press advertising – H1 2011
In the first semester of 2011, print advertising investments surpassed Euro 97M, an amount estimated on rate cards for Romanian publications included in MIP Written Press study (Montoring Investments in […]
GfK Romania: TV and Outdoor – preferred advertising spaces for Romanians
GfK Romania analyzes, in a research report made for IQads, the way the Romanian consumers are interacting with advertising, which are the most efficient communication channels and what kind of […]