Romanian press advertising – H1 2011

Creativity, Media, Studies

In the first semester of 2011, print advertising investments surpassed Euro 97M, an amount estimated on rate cards for Romanian publications included in MIP Written Press study (Montoring Investments in Advertising – n.r.) by BRAT. Those money represent standard advertising, barters and advertorials, and does not include self-promos or cross-promo for different media products.

The domains that invested the most in press advertising in the 1st half of the year were:

 From advertising clients point of view, top 10 advertising investing companies are:

The 10 first brands for which there were the biggest advertising investments in print are:

BRAT launched MIP Written Press in January 2011, with a methodology and standards established by the advertising industry reunited within the association. For H1 2011, BRAT monitored 212 publications, representatives for Romanian written press.