Another year of planning – The Planner Survey 2011

Advertising, Studies

A new edition of The Planner Survey, the 7th, was just released.

This year, the survey included 2113 completed questionnaires, coming from 909 planners from USA and from 1,204 from the rest of the world. Gender-wise, men represented 54% and women – 46%.

Most of the people that opted in to answer for this survey were from full service agencies (58%), followed by people from digital agencies (11%), Students and freelancers / self employed (5% for each category), creative boutiques (4%), brand consultancies (3%) and others.

In terms of position occupied at their jobs, the respondents are planners (25%), Senior Planners (22%), Group Planning Directors (19%), Director of Planning / Head of Planning (15%), Assistant Planners (13%), CEO-s and Regional Planning Directors (2% for each category), Global Head of Planning, Global Planning Director (1% each).

In terms of age, most respondents are 24-34 y.o. (58%) and 35-54 y.o (31%).

According to the respondents, most of the planning departments include 3-5 people (28%) or 6-10 people (23%).

The most “strategical” agencies are considered to be Wieden+Kennedy (20%), BBH (14%), Goodby, SIlverstein&Partners (9%), JWT (6%) and Crispin Porter + Bogusky (6%).

Also, most of the planners really like (38%) or like (36%) their jobs and don’t really intend to change their job this year (29% – not at all likely, 21% – somewhat likely). Most of them are working in the country they live (54%), while 15% sat they work in the country they live and a few nearby and 15% are working globally.

The entire study is available below: