Category: OOH / DOOH
A New Frontier for Digital Billboards as Disruptor Media Buying Platform TPS Engage Enables Crypto Currency
As the world outside of the early adopter crypto space slowly starts to learn more about digital currency and seriously consider its benefits of decentralisation, security and speed, Digital Out […]
Hivestack and MiQ announce partnership for programmatic digital out of home (DOOH)
Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Alfi and Lemma to Collaborate on DOOH Advertising Business Development
Alfi, an AI enterprise SaaS platform company, announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) […]
Dentsu International leader Ashish Bhasin to headline first World Out of Home Organization Asia Forum
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom […]
World Out of Home Organization extends global reach with six new members
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. Outside the UK the new members […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Partnership between key players on Romanian ad production market
Impression Graphics and United Team, two influential players on Romanian ad production and print sectors, closed a partnership that would have a valuable impact over agencies and marketers. As a […]