Category: Media
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of “Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended […]
Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]
Cannes Lions 2012 to launch Branded Content & Entertainment Category, with Avi Savar – Jury President
Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief […]
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]
GfK Romania will make Romanian Radio Audience Study
GfK Romania won the pitch organized to select the company that will handle the Romanian Radio Audience Study. Starting from January 2012 and for the next 4 years, GFK and […]
Radio Deutsche Welle ceased its activities in Romania
Radio Deutsche Welle ceased its broadcasts in Romanian starting January 1st, after rennouncing to its audiovisual licence in 2011’s summer. The cease of ‘s radio broadcasts in Romanian comes after […]
Romanian telecom group RCS&RDS will launch its own news TV, Digi TV, in 2012
Digi TV, a news TV owned by Romanian telecom group RCS&RDS, will be launched at the beginning of 2012, with George Orbean as project manager and news director of the […]
Romanian ABC to change name in 2012
Romanian Bureau for Circulation Audit (BRAT) will change its name in 2012, aiming that the new name to include the entire activity of the institution – circulation audit, National Study […]
Romtelecom residential account – at GMP, Webstyler and Media Investment
Romtelecom selected the agencies that will handle its residential account, which are GMP Advertising – creative, Webstyler – online and Media Investment (the group) – media planning and buying, according […]
Born in Romania. Like Me – a campaign signed by Graffiti BBDO
Graffiti BBDO signs the 5 visuals of the viral pro-Romania posters campaign “Why do I love Romania” launched by Pro TV, Gandul, ProSport, Sport.ro, Ziarul Financiar and Mediafax. The 5 […]