Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services.
The pitch was attended by 8 agencies, with presenting 3 original proposals, in line with client’s brief.
Following the win, Lowe&Partners became the creative agency for Praktiker Romania, while GolinHarris Bucureşti will coordinate and implement the PR strategy, integrating traditional media and digital communication.
The team involved in winning the account included Razvan Dumitrescu – Strategy Director, Mihai Fetcu – Creative Director and Elena Cernatescu – E-thinker from Lowe&Partners and Manuela Zidaru – PR Innovation Manager from GolinHarris.
On the other hand, United Media will coordinate the entire media account of Praktiker Romania, after the agency won a pitch at the end of last year. As media agency, United MEdai will plan, buy and make efficient the media investments, both costwise and also through innovative solutions to approach the consumer.
United Media team involved in the pitch included Dana Bulat – General Manager, Madalina Ionescu – Media Manager, Manuela Vasiliu – Non TV Buying Director and Lavinia Buzi – OOH Buying Director.