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Tag: Praktiker

Golin to communicate for Praktiker in Romania in 2017

  Golin Romania was designated to develop the strategy and handle the PR and social media campaigns support for the campaigns the DIY retailer will handle in 2017. Golin was commissioned […]

March 23, 2017 Cristina Blanaru Business, PR

Praktiker, new image campaign in Romania

Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]

June 22, 2015June 22, 2015 Cristina Blanaru Ads, Advertising

DDB is Praktiker’s new brand agency in Romania

DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli.  We wanted for a long […]

July 10, 2014 Cristina Blanaru Advertising, Business

Study: Praktiker Romania has a strong emotional tie with its consumers

Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]

June 13, 2013 Cristina Blanaru Business, Marketing, Studies

Praktiker changed perception over its prices with a campaign signed by Leo Burnett & Target

Praktiker and Leo Burnett&Target launched on the market, in June 2012, “Praktiker. You can afford even with low income” campaign. The campaign aimed to change clients’ perception that Praktiker had […]

April 8, 2013April 16, 2013 Cristina Blanaru Advertising, Business

Lowe&Partners sets the basis for the biggest Romanian DIY community in Romania, on Facebook

Lowe&Partners set up the basis for the biggest Romanian DIY community in Romania, on Facebook, where Praktiker Romania’s page reached, in just 6 months, to over 65,000 fans. The increase of […]

October 22, 2012November 3, 2012 Cristina Blanaru Digital & Media, PR
Praktiker, 10 years

Praktiker 10 years – celebrated with a promotional campaign signed by Lowe&Partners

Lowe&Partners prepared for Praktiker a promotional campaign during which everyone wins. The campaign celebrates the 10 years of activity for Praktiker in Romania and aims to award loyal clients with […]

September 10, 2012September 12, 2012 Cristina Blanaru Advertising, Business, Marketing

Praktiker and Leo Burnett help you to afford stuff, even with small incomes

“Praktiker. You can afford it even with small income” is the new campaign launched by Leo Burnett and Praktiker Romania. The ad campaign aims to inform consumers about new price […]

July 10, 2012October 15, 2020 Cristina Blanaru According to sources

Praktiker, Lowe & Partners and GolinHarris award “10 point ideas”

Lowe&Partners created the integrated communication campaign “10 points ideas” for the 10th anniversary since Praktiker was launched on Romanian market. The campaign aims to encourage Romanians creativity and to promote […]

April 26, 2012May 6, 2012 Cristina Blanaru Advertising

Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media

Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and  GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]

January 23, 2012May 6, 2012 Cristina Blanaru Advertising, Media, PR
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