Praktiker, new image campaign in Romania

Ads, Creativity

Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs that offers new meaning to Romanians’ attachment to their homes.

The main objective of the campaign is to consolidate brand’s position in the new context of the DIY market. We are reconfirmating, this way, Praktiker’s promise to offer a big variety of products for accessible prices, that would help clients to transform their personal space in their “home”

Mirela Ochiana,

Marketing Manager Praktiker Romania.

The campaign is signed by Springer & Jacoby Romania, who won a pitch organized by the client in the end of March 2015. The campaign will run on multiple channels and includes TV, outdoor and Internet.