Tag: channels
Persil and Sky Nature inspire young people to take action on the issues they care about with new ‘Changemakers’ series
Persil and Sky Nature today launch their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
Praktiker, new image campaign in Romania
Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]
Ghergich & ImageBrief created an infographic on Cannes Lions – and how you can attend from the comfort of your home
ImageBrief & Ghergich created an infographic about Cannes Lions and included tips on how can one can experience it from home. Those interested by the festival but who don’t have resources to actually […]
Radu Pilat: In the future, we’ll be a multi-functional-short-attention-spanned-superficial-socially-obsessed industry
Heist Industries is a Romanian agency that does advertising different, out of the classic frame and out from the ad break. It is guilty for flooding Bucharest’s subway with poetry, convincing Romanians […]
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Rusu+Bortun sign the campaign for Digi Life and Digi World Romania
Rusu+Bortun launched the campaign “Conversations get to life” for Digi Life Romania and Digi World Romania. Digi Life and Digi World are the 2 new documentaries TVs owned by RCS&RDS that started […]
Romanian State TV closes TVR Info and TVR Cultural
Romanian State TV (SRTV) decided to close TVR Info – that already ceased broadcasting, on August 15th – and TVR Cultural – to close and its mission to be continued […]