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dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

TUI celebrates its city breaks and experiences in new film by Leo Burnett

Tag: channels

Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]

October 9, 2022October 9, 2022 Maggie Hanson All News

Persil and Sky Nature inspire young people to take action on the issues they care about with new ‘Changemakers’ series

Persil and Sky Nature today launch their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, […]

February 22, 2021February 22, 2021 Maggie Hanson Ads, Creativity

WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]

January 27, 2021January 28, 2021 Newsroom Business, Creativity, Digital & Media, Marketing, Media, Studies

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]

August 21, 2017 Cristina Blanaru Branding, Business, Creativity, Media

Praktiker, new image campaign in Romania

Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]

June 22, 2015June 22, 2015 Cristina Blanaru Ads, Creativity

Ghergich & ImageBrief created an infographic on Cannes Lions – and how you can attend from the comfort of your home

ImageBrief & Ghergich created an infographic about Cannes Lions and included tips on how can one can experience it from home. Those interested by the festival but who don’t have resources to actually […]

June 17, 2015June 18, 2015 Cristina Blanaru Creativity

Radu Pilat: In the future, we’ll be a multi-functional-short-attention-spanned-superficial-socially-obsessed industry

Heist Industries is a Romanian agency that does advertising different, out of the classic frame and out from the ad break. It is guilty for flooding Bucharest’s subway with poetry, convincing Romanians […]

February 17, 2015July 13, 2015 Cristina Blanaru Business, Creativity, People

Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers

Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]

September 13, 2013November 12, 2013 Cristina Blanaru Creativity, Marketing

Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012

Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]

June 21, 2013June 9, 2014 Cristina Blanaru Ads, Business, Creativity, Digital & Media, Media, Mobile, Social Media, Studies

Rusu+Bortun sign the campaign for Digi Life and Digi World Romania

Rusu+Bortun launched the campaign “Conversations get to life” for Digi Life Romania and Digi World Romania. Digi Life and Digi World are the 2 new documentaries TVs owned by RCS&RDS that started […]

October 2, 2012October 10, 2012 Cristina Blanaru Ads, Media

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