Category: Media
UK Red Bee rebranded Romanian TV Antena 2
Romanian TV station Antena 2, part of Intact Media Group, has a new identity, launched at its 4th anniversary and that was developed by the British brand consultancy Red Bee.
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]
Cannes juries announced for Cyber, Film Craft, Media and Radio
The Cannes Lions International Festival of Creativity announced the members of the remaining last four juries for this year’s Cannes Festival: Cyber, Film Craft, Media and Radio Lions. The outcome […]
UPDATED: Romanian The Practice – 5 nominated entries for Sabre 2011
(adds info and statements from The Practice representatives) Romanian PR agency The Practice has 5 nominated entries for Sabre 2011, a competition where the biggest number of entries come from […]
Zenith Media Romania launches newcast
Zenith Media Romania launches newcast, an international brand from ZenithOptimedia communication group. newcast was launched in Germany and UK in2009. Last year, there were opened subsidiaries in US and France […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]
Sanoma sells its press distributions ops in Romania
Sanoma sells its press distributions ops from Romania to Dan Vasile, CEO of Rautakirja and R-Kiosk Romania. The commercial division of Finnish group Sanoma, Sanoma Trade, will sell its distribution […]
Romanian newspaper Gandul rennounce to print edition
Romanian generalist daily Gandul renounces to its print edition to focus on its online version, www.gandul.info, and launched an iPad app and a promotional campaign that offers an iPad daily, […]
In Romania and around
Things and changes happen all the time. A part I can write about, a part I want to at least mention. Heineken USA is pulling Euro RSCG as the agency […]
Ogilvy Romania says “Economy is life” for Money Channel
Ogilvy Romania and the Romanian business TV Money Channel launched a new strategic platform for the TV station, “Economy is life”, through which they try to show, in a simple […]