Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Russia, Romania and Czech Republic – highest numbers of clicked ads
Russia, Romania and Czech Republic have the highest number of clicked ads, according to an analysis of the advertising campaigns conducted by RTB House. According to the same analysis, large […]
Social Media Summit 2014 – concentrated share of social media know-how
I have to admit I was a bit late in arriving to this year’s Social Media Summit, organized by Romanian Biz magazine (at Howard Johnson, on February 19th), so my […]
Love story for Timisoreana, signed by GMP Advertising
GMP Advertising signed “Love Story”, an app through which Timisoreana encouraged Romanians to declare their love, during Dragobete, with a customized video message. The app is available on Bere Timisoreana […]
Axxess Capital acquired the main shares package in Romanian Star Storage
Axxess Capital, investment manager for Emerging Europe Accession Fund (EEAF) acquired the main shares package in Star Storage, Romanian provider of stocking, archiving and info management (data and document), outsourcing […]
Romanian Cable Direct to handle advertising strategy and sales for UTV
Starting March, Cable Direct will offer consultancy in implementing the advertising sales for Utv and Utv HD and will work with UTV, agencies and advertising clients to create sustainable partnerships for Utv’s […]
GolinHarris and Romanian blogger Alex Ciuca, on Romanian social media in 2013 and predictions for 2014
The digital expertise hub from GolinHarris, The Bridge, and Romanian blogger Alex Ciuca (www.hoinaru.ro) launched, for the 2nd year in the row, Media Recap, a report that includes the most relevant […]
Foodpanda launched an indoor advertising campaign in Bucharest’s Subway
foodpanda, food ordering platform supported by Rocket Internet, the biggest online business incubator in the world, launched an extensive indoor advertising campaign in Bucharest’s subway, aiming to make general public […]
Valentine’s Day on social platforms, more visual than ever
The communication related to Valentine’s Day on social platforms present in Romania posted an important quantitative increase compared to last year: 36% more mentions between 13015 February 2014 compared to […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]