Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
Romania: Cleany expands and becomes Zumzi.com, home care services marketplace backed by investment fund Neogen Capital
Cleany, the online platform that connects users with cleaning service providers, is transforming into Zumzi.com with backing from Neogen Capital. The investment fund aims to develop marketplace solutions in multiple […]
BETC promoted two Managing Directors
BETC is an agency that grows along with its talent and recently announced the promotion of two Managing Directors:Mehdi Benali and Mathieu Laugier. Mehdi started his career in the UK, […]
Sounzone: the new platform of the first Italian music library publishes its first launch campaign
“Love at first sync” is the campaign claim of Sounzone, the innovative music start-up founded in 2020 in Turin, Italy. Characterised by a disruptive business model that supports musicians directly […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Tailent adds to the team two executives to reinforce globalization efforts and accelerate expansion
Tailent, Romanian tech company known for the development of intelligent software robots and for democratizing access to Robotic Process Automation (RPA) solutions, strengthens its top management team by bringing in […]
Ogilvy names Ben Messiaen Chief Client Officer for EMEA
Ogilvy is pleased to announce that Ben Messiaen has been named Chief Client Officer for EMEA. Shared Paul O’Donnell, CEO Ogilvy EMEA, “Throughout his career at Ogilvy, Ben has effectively […]
Trustmary Announces $2.2 Million Funding to Further Drive Growth in Europe and North America
Trustmary, a leading testimonial marketing platform, today announces its first funding round to drive growth both in North America and Europe. The investment will be used to further intensify the […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]