Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Oxygen launches the Oxygen Association, dedicated to environmental, educational, and social projects
Oxygen, Romania’s largest independent integrated communications agency, has established the Oxygen Association as part of its ongoing commitment to responsibility, sustainability, and meaningful results. The new association will focus […]
Anytime appoints Oxygen as integrated communications partner
Oxygen, Romania’s largest independent integrated communications agency, has been appointed, following a complex selection process, to manage communications for the international digital insurance brand Anytime. Introduced to the Romanian market […]
Autumn fairytale getaways and holidays in spectacular destinations
Autumn is undoubtedly one of the best times of the year to travel. Temperatures become milder, tourist destinations are less crowded, and landscapes are adorned with spectacular colors. For seniors […]
Calvin Klein unveils new denim campaign starring MINGYU
Calvin Klein today unveils its new campaign starring K-pop artist MINGYU in Fall 2025 denim. Effortlessly cool, MINGYU ignites desire for the brand’s celebrated denim, with new styles injected with […]
Romania fights for the title on Friday at the VR Esports World Tournament at Gamescom
Romania will make its debut at a global VR esports tournament with Project Underdog competing at the EVA Invitational, held in Cologne. The tournament will take place on Friday, August […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Mihai Trandafir, promoted CEO IPG Mediabrands Romania, Victor Croitoru becomes UM Romania´s new Managing Director
Mihai Trandafir takes over as CEO IPG Mediabrands România, while Victor Croitoru becomes the new Managing Director UM România. Mihai will supervise the development of IPG Mediabrands brands in Romania […]
Ann Summers appoints JOAN London as creative agency
Ann Summers has appointed JOAN London as its creative agency for a campaign launching this October, following a competitive pitch. As an iconic British brand which brought sex to the […]
Eurobest 2025: Entries opened in refreshed categories, Young Creatives Competition returns, webinar series for entrants
The 38th edition of the Eurobest Awards, which celebrates Europe’s most groundbreaking creativity, recently announced 2025 edition´s entry period is open. This years edition comes with changes of the awards, […]