B Lab publishes new B Corp standards, raising the bar for businesses worldwide
In April, B Lab unveiled new standards for B Corp Certification to galvanize business action on the world’s critical social and environmental issues, marking the most significant evolution in the […]
Cream to handle international strategy and media brief for Bed Head
Independent media & creative agency, Cream has been appointed by rebel haircare brand Bed Head to lead its international multi-media campaigns across key territories including the UK, US and Europe. […]
Crayon becomes Alibaba Cloud’s global partner, enhancing multi-cloud advisory services
Crayon has been named the global partner of Alibaba Cloud – reinforcing its position as a leading multi-cloud advisor. This partnership expands Crayon’s ability to help businesses integrate and optimize […]
United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone […]
TBI Bank to be acquired by Advent International
4finance Holding S.A. has signed a definitive agreement to sell TBI Bank EAD to Advent International, a leading global private equity investor from United States, through its subsidiary TBI Financial […]
Nick Handel takes over as CEO at MRM UK
Nick Handel was appointed Chief Executive Officer for MRM UK, MRM UK informs. This appointment comes after he worked for nearly 15 years at McCann Worldgroup in Asia-Pacific, most recently […]
MKA Strategy Studio launched on Romanian market
MKA Strategy Studio, a new marketing and advertising agency, recently announced its launch. Built for the emerging attention economy, MKA specializes in developing strategies, campaigns, and marketing products designed for […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Åkestam Holst NoA signs a new campaign for Reporters Without Borders
In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of […]