Tag: ADEX
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017
2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
AdEx: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth consecutive […]
Polish online ad market, slightly up in H1 2014
Polish online advertising market went up 2.7% in H1 2014, as shown in the results of the AdEx study for Poland, released recently by IAB Poland. According to the data, the […]