Tag: advertisers
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Adnaliser, launched in beta version by TradeAds Interactive
TradeAds Interactive launched, as a 1st on Romanian online market, an innovative instrument to measure communication campaigns’ efficiency. Adnaliser is based on a mechanism that establishes the degree of visibility […]
Alfa Cont: FMCG, the most important advertising sector in 2010
The budgets invested in advertising by the top 20 advertisers in 2010 is of Euro 2.5Bn, rate card value, and represents almost half of the total value of advertising investment […]
eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Summer and World Cup – perfect dance for consumer’s money
Yes, there is still economical crisis but we all know that big events always have the power to overcome that and to present to the public the idea of a […]
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]