Tag: advertisers
Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner
Adnami, the leading technology provider of high impact digital advertising, has been appointed as the technological partner for Denmark’s Publisher Platform. This is the newly-formed alliance that will provide a […]
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. […]
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Romanian advertising at Cannes in 2015: 144 entries dreaming of a Lion
Romanian agencies submitted, in a year with record entries to Cannes Lions Festival (over 40,000 entries), a total of 144 entries with which they try to get a coveted Lion […]
Romanian MediaCafe becomes ChargeAds, consolidates its local operations
MediaCafe rebranded in ChargeAds on the Romanian market, consolidating its operations within one of the most important providers of Programmatic Trading in Europa Consolidating its local operations under the new brand, Mediacafe asimilates the Yahoo! partnership in […]
Lucian Romascanu, appointed Country Manager for Romania at TailWind
TailWind, Think Digital Group’s Programmatic Trading and Ad-Tech Solutions specialized company, expands its operations in Romania and appoints Lucian Romascanu to be its Country Manager. Lucian Romascanu, a graduate of ASE Bucharest which holds […]
UPDATE: IAB Romania to hold IAB Forum on September 29th
UPDATED: (adds info on the speakers and the statement of IAB Romania’s MD) IAB Romania organizes a new edition of its forum, with IAB Forum event scheduled to take lace on […]
JCDecaux sends out huge bills for advertising on Street View
JCDecaux is nowadays investing in digital and has a whole new range of digital features and new technologies for billboards. To obtain presentation meetings to inform Belgium’s most important advertisers about […]
2Parale: Black Friday increased 15 times online stores’ sales
On Black Friday, through 2Parale, biggest affiliate network in Romania, there were generated sales increased 15 times compared to the ones made during an ordinary Friday. This way, 200+ stores present […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]