Tag: advertising
McCann Lima presents new Cusqueña beer positioning, “Good Made Better”
McCann Lima signs the newly release 60”TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness […]
Belarusan marcomm industry prepares for 9th White Square festival
White Square, international advertising festival taking place in Belarus, prepares for its 9th edition, which will be attended by industry professionals from more then 25 countries. The 9th edition of White […]
WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit
UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]
Midas Award for Innovation Goes to FP7 / DXB and MediaVest Spark
The Midas Awards for the World’s Best Financial Advertising announced the 2016 Midas Award for Innovation and Midas Report rankings. FP7 / DXB (part of McCann Worldgroup) and MediaVest Spark earned […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
Midas Awards announced 2016 Award Winners
The Midas Awards for the World’s Best Financial Advertising announced the award winners for the 2016 competition. The 2016 Midas Awards Grand Jury awarded 1 Grand Midas Award, 62 Midas Gold Ingots, […]
Publicis One announces local leadership in Romania
Publicis One announced today its local leadership in Romania, nominated by Misa Lukic, Chief Executive Officer, CEE. Publicis One is the global communications enterprise that unites all of Publicis Groupe […]
Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated
Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]
Joe la Pompe, the “copycat hunter”, published “Copy Paste: How advertising recycles ideas”
Joe la Pompe, the “copycat hunter”, launched recently “COPY PASTE : How advertising recycles ideas”, its third book which campaigns for more creativity. The book aim is to be interactive, and has […]
Cawley Nea\TBWA announces new ECD, rebrands as TBWA\Dublin
Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a new chapter in the company’s development. The move is intended to better reflect the ‘Re-founders’ culture at the heart of the agency, which […]