Publicis One announces local leadership in Romania

Business, Creativity

Publicis One announced today its local leadership in Romania, nominated by Misa Lukic, Chief Executive Officer, CEE. Publicis One is the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof.  With around 8,000 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.

Publicis One is a future–forward business model which Publicis Groupe will be implementing across fifty markets globally – outside of its principal markets. Recognizing the simultaneous need for specialization and integration in marketing today, Publicis One is built with marketers’ interest at the center and strives to be the top integrator of best-in-class specialists.

This model is intended to provide clients with end-to-end solutions, including easy and flexible access to a diverse set of experts and capabilities.

In Romania, Brands under the Publicis One umbrella include Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, Optimedia, MSLGroup The Practice, Publicis Consultants, iLeo, Nurun, The Geeks, Publicis Dialog and Publicis Events. As of January 2017, Zenith Romania, one of the leading communications media agency in market for the last 16 years, will further contribute with its culture and team of talents to the success and progress of Publicis One family.

All agency brands will continue to exist and operate within the Publicis One set up.

We are looking forward to the new possibilities we can create with Publicis One in Romania. Over the years, we have developed a strong suite of capabilities via all our agency brands that address our clients’ communications needs. It is not anymore only about communications and creativity, but being able to contribute to business transformation of our clients. The Publicis One set up will take us a step further, allowing us to integrate our expertise, and offer our clients more holistic plans that address their need for transformation and differentiation today

In Romania, our clients have already seen the benefits of working in an integrated Publicis One like model, which has been implemented locally over the past few years. Our operations in Romania have proven outstanding success, with Publicis Romania appointed Agency of the Year at Golden Drum Festival and MSLGroup The Practice appointed PR Agency of the Year in Romania for the fourth time, to name the most recent achievements. With the strongest media operations, best-in-class consultancy services, recognized creative and digital leadership, for Publicis One Romania the only way is up!”

Misa Lukic,

Chief Executive Officer CEE Publicis One

At a local management level in Romania, Publicis One will be led by Teddy C. Dumitrescu, who has been appointed as Chief Executive Officer, Ștefan Iordache, who has been named Chief Operating Officer, and Mihaela Botea as Chief Financial Officer.

We have to eliminate the complexity from our Industry. Clients look for fewer contacts with deeper knowledge of different disciplines. How can we answer that need, and how do they work with them in the most productive way? These are today’s Clients’ challenges, in particular given the time and efforts invested even before their problem is appropriately identified. Publicis One Romania will offer a simple and powerful solution to that: Specialization and Integration.

Teddy C. Dumitrescu.

We have established a modular structure with the right capabilities and talents offering the Strategy, Creativity, Data and Technology mix transformed into Business Solutions. Operating as separate Agency Brands with their individual culture and assets but sharing tools and resources and collaboration platforms which deliver one strong Solution. This is Publicis One Romania

Stefan Iordache

All of the above newly-appointed leaders of Publicis One are already in their new roles.

In addition to this decision, Maria Tudor, CEO Zenith Romania, has been appointed Chief Media Officer for all Publicis One media operations – Zenith, Starcom, Mediavest, Optimedia/Blue 449, in all CEE markets. She will take over her new position starting March 2017 and focus on delivering maximum value from media assets as well as establishing centers of excellence across the region.

Jarek Ziebinski, Global CEO, Publicis One: 

A dynamic region with a myriad of opportunities for businesses, Central and Eastern Europe is key to the Publicis One operations. Under the strong leadership of our regional CEO, Misa Lukic and proven local leaders, I have no doubt we will be able to successfully implement the Publicis One model across the CEE markets which will ultimately help to deliver value and drive growth for our clients. I also believe that with this model, we are creating a whole new canvas for our talent which will inspire the new kind of creativity businesses need today.


Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 8,000 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.

Publicis Groupe is a global leader in marketing, communication, and digital transformation.  Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. These 4 Solutions hubs operate across principle markets and are carried across all others by Publicis One. Publicis One is a fully-integrated services offering making the Groupe’s expertise available to all clients under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.