Tag: advertising
JWT’s Matt Eastwood, speaker at LIA’s 2015 Creative LIAisons
Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Eastwood adds to an impressive array of industry […]
Bogdan Ionita is Lowe Romania’s new strategy director
Starting May, Bogdan Ionita is the new strategy director at Lowe Romania and is in charge with coordinating the research, planning and stratey teams, covering all communication (traditional, digital, BTL and […]
Romanian BRAT: Ad investments increased 2% in H1 2015
Romanian Transmedia Audit Bureau (BRAT) made public the first data on ad budgets trends for the first half of 2015 for print, radio, internet and outdoor. According to this data, the […]
Neal Davies: “Clients should hire agencies that can work with them, but also challenge them and help them get somewhere new and different”
Neal Davies recently joined Effie Worldwide as CEO after nearly 25 years in the marketing and advertising industry with experience as a client, as an agency executive and as a […]
Post-Cannes notes: The mattress
Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen […]
Post-Cannes notes: Sagmeister and Walsh’ Creative Renaissance
One of the most anticipated talks at Cannes Lions this year, at least by art directors and designers, for sure, was the “A Creative Renaissance” seminar by Adobe, which opened […]
McDonald’s celebrated 20 years in Romania with a Friends TBWA campaign
McDonald’s Romania celebrated 20 years of presence on Romanian market, launching a warm and consumer-centric communication campaign. The campaign is signed by Friends\TBWA, McDonald’s brand agency in Romania, and is made […]
Romanian Jazz signs a new campaign for Ardealul pate
Romanian Jazz signs a new campaign for Ardealul pate, using as “ingredients” tasty food, people from Ardeal and ad stereotypes. Pate is a handy food that matches Romanians’ taste. Speaking of our culinary preferences, […]
Midas Awards for World’s Best Financial Advertising announces 2015 Call for Entries, includes new categories
Midas Awards 2015, honoring the World’s Best Financial Advertising, is now open for entry. The Midas Awards is the only awards show to recognize excellence in financial marketing and advertising on a global […]
Monica Radulescu: In digital, everything is still new and we are free to make our ideas happen
Monica Radulescu gave us an insight look on social media, digital and client’s attitude towards digital from her position as Head of Digital & Strategy Planner CohnandJansen JWT. AdHugger: So far, what […]