Tag: advertising
RTB House builds up in Greece and is represented locally by Alexandros Rigas
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – continues to expand its business abroad and employs yet another local online industry […]
HP inspires people to reignite their creativity with “Jane”
HP releases the international film “Jane” as the debut to their new campaign “Go Make Things” for Sprout by HP, a revolutionary new computing platform. Partnering with 180LA, HP aims […]
JWT’s Matt Eastwood, speaker at LIA’s 2015 Creative LIAisons
Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Eastwood adds to an impressive array of industry […]
Bogdan Ionita is Lowe Romania’s new strategy director
Starting May, Bogdan Ionita is the new strategy director at Lowe Romania and is in charge with coordinating the research, planning and stratey teams, covering all communication (traditional, digital, BTL and […]
Romanian BRAT: Ad investments increased 2% in H1 2015
Romanian Transmedia Audit Bureau (BRAT) made public the first data on ad budgets trends for the first half of 2015 for print, radio, internet and outdoor. According to this data, the […]
Neal Davies: “Clients should hire agencies that can work with them, but also challenge them and help them get somewhere new and different”
Neal Davies recently joined Effie Worldwide as CEO after nearly 25 years in the marketing and advertising industry with experience as a client, as an agency executive and as a […]
Post-Cannes notes: The mattress
Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen […]
Post-Cannes notes: Sagmeister and Walsh’ Creative Renaissance
One of the most anticipated talks at Cannes Lions this year, at least by art directors and designers, for sure, was the “A Creative Renaissance” seminar by Adobe, which opened […]
McDonald’s celebrated 20 years in Romania with a Friends TBWA campaign
McDonald’s Romania celebrated 20 years of presence on Romanian market, launching a warm and consumer-centric communication campaign. The campaign is signed by Friends\TBWA, McDonald’s brand agency in Romania, and is made […]
Romanian Jazz signs a new campaign for Ardealul pate
Romanian Jazz signs a new campaign for Ardealul pate, using as “ingredients” tasty food, people from Ardeal and ad stereotypes. Pate is a handy food that matches Romanians’ taste. Speaking of our culinary preferences, […]