Tag: analysis
Media Fact Book by Initiative Romania: Romanian media market – €778M in 2024
Romania’s media market will end 2024 on a stable growth trajectory, despite economic and geopolitical challenges, surpassing previous forecasts. Cyclical sports events such as UEFA Euro 2024 and the Paris […]
Claudia Chirilescu, Spoon: Enthusiastic people with strategic expertise plus tools becomes a powerful combination
So far, 2023 looks like another interesting and provocative year on the Romanian marcomm market. AdHugger set down with Claudia Chirilescu, Owner Spoon, and found out more about how she […]
White Bullet’s piracy demonetizing programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation […]
Genesis Property: 1 in 3 employees wants to change job in 2022 because of company’s work model or offices
Workspaces have remained a decisive factor for Romanian employees in job selection decisions, as the health of offices remains key to regaining employee confidence and the pandemic shows no signs […]
Metabeta analysis: 42% of accelerators worldwide struggle with startup reporting
According to an internal analysis run by Metabeta, a data-driven startup investment platform in the EU, 42% of accelerators all around the globe struggle with startup reporting issues. The same […]
Become a full time YouTubers – how many views do Europeans need to match their annual salary?
The number of views needed by a vlogger to make a living out of YouTube saw that Eastern Europeans need between 1-3M views to have their passion match the net […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
Romanian retail in S1: Recovery after lockdown – better than expected. Logistics and industrial market remained competitive
The first half of the “pandemic year” was most difficult for retail players, considering the lockdown during the emergency state, but the recovery up until July has been better than […]
OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context
OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the […]
Gerovital is the most powerful Romanian brand in 2019, according to Biz magazine
Gerovital is the champion of the most powerful Romanian brands in 2019. This year the brand overtook Borsec in the top created by Unlock Market Research, for the Biz magazine. […]