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Tag: analysis

WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]

September 28, 2020September 28, 2020 Newsroom Advertising, Business, Digital & Media, e-Commerce, Marketing, Studies

Romanian retail in S1: Recovery after lockdown – better than expected. Logistics and industrial market remained competitive

The first half of the “pandemic year” was most difficult for retail players, considering the lockdown during the emergency state, but the recovery up until July has been better than […]

August 11, 2020 Cristina Blanaru Business

OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context

OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the […]

January 26, 2020 Cristina Blanaru Business, Finances, Studies

Gerovital is the most powerful Romanian brand in 2019, according to Biz magazine

Gerovital is the champion of the most powerful Romanian brands in 2019. This year the brand overtook Borsec in the top created by Unlock Market Research, for the Biz magazine. […]

September 25, 2019 Romanita Oprea Branding, Marketing

Profero specialists on changes in digital: 6 forces that will set brand transformation in motion in the 2020s

Consumer behavior and expectations in the digital era  trigger dynamic changes when it comes to brand communication. If the 2010s saw the rise of digital models and tools able to […]

June 27, 2019July 1, 2019 Cristina Blanaru Advertising, Marketing

KPMG on taxes in Romania: RON 3M – The average lifetime tax paid by a family with one child

KPMG in Romania has published the Story of a Family in Romania, an analysis of lifetime tax costs to answer these questions in a practical and comprehensible way. For this […]

June 8, 2019 Cristina Blanaru Business, People

Point Public Affairs launched the platform Romaniavotes.ro

The business environment can easily get updated information regarding the impact of parliamentary elections in Romania on the platform www.romaniavotes.ro Romaniavotes.ro is a project that was launched at the initiative of […]

November 29, 2016April 12, 2017 Romanita Oprea Advertising, Digital & Media

RTB House on rocking out Black Friday and Cyber Monday ads

As the highly competitive shopping weekend approaches, online merchants look to stand out during the shopping rush. Black Friday traditions in the US have expanded internationally, creating huge opportunities for […]

November 8, 2016 Cristina Blanaru Business, e-Commerce

Cannes Lions 2015’s Global Creativity Report:USA – top creative country, New York – top ranking city

Cannes Lions released the 2015 edition of The Global Creativity Report, in which are provided definitive rankings, analysis and insights on creative communications across the world and which incorporates the results […]

November 5, 2015June 4, 2016 Cristina Blanaru Advertising, Business, Cannes Lions, Festivals

Analysis: Social media specialists in Romania, paid with €713

An analysis of the Social media salaries in Romania – made for the 5th year in the row by Evensys and Career Advisor – shows that the specialists in social […]

October 15, 2015June 4, 2016 Cristina Blanaru Business, People, Social Media

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