Tag: Anzu
In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development
Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s EVP, Business Development, HD Games Guy Ben-dov, a gaming […]
New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads
Anzu, the world’s most advanced in-game advertising solution, and Smart, the leading independent ad tech platform have announced their partnership and integration. Through this partnership, Anzu will have access to […]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]
Anzu announces David Cox As Strategic Advisor
Anzu, the world’s most advanced in-game advertising platform, has announced the addition of video games sales leadership veteran David Cox as a strategic advisor. Responsible for launching some of the […]
Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title
Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]
Hawk Expands Its Omnichannel Capabilities With Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu,the world’s most advanced in-game advertising platform. The deal enables […]
Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification
Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against […]
Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Advertisers
Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most […]
Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]