Tag: audience
Club Orange (Britvic Ireland) collects #TheBestBits of Ireland
Club Orange (Britvic Ireland) launched user generated content-led, Snapchat styled video to capture #TheBestBits of Ireland. Club Orange asked their fans on Facebook to tell which bits of Ireland meant the […]
Standout: Trusted blogs’ influence among readers is increasing
Romanian agency Standout made, in the end of 2014, the 4th edition of Romanian Blogs Audience Study (SABR 2015), which questioned 8,800 participants and referred to 56 blogs covering 12 […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]
Gemius to continue measuring the internet audience in Turkey, after a pitch organized by IAB Turkey
Gemius, leading internet research agency in EMEA, won, last month, a pitch organized by IAB Turkey, being appointed again as the official internet audience measurement provider. Besides supplying the standard […]
TradeAds Interactive introduces on Romanian online advertising market the GRP audience measuring concept
TradeAds Interactive introduces on Romanian online advertising market, as part of Adnaliser, a GRP audience measuring concept. This way, the GRP (Gross Rating Point) previously used to measure TV audience, can be […]
Standout: Blog readers make buying decisions on bloggers recommendations and take in consideration their opinions
The Romanian blogs audience study, made by Standout in May-June 2012, shows that 63.1% of blogs readers brought products and services recommended by blogs they read. Moreover, 70.6% of blogs […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
Siemens Race 2012, followed online by over 200,000 people
The second edition of Siemens Race, that took place between May 10th-16th, reached to an online audience of over 200,000 unique visitors that generated over 1.2M page views/impressions, with the campaign […]
Gemius to measure online audience in Hungary
Gemius, together with its partner – Ipsos, have been selected the provider of the next wave of internet audience measurement in Hungary. IAB Hungary and the Association of Hungarian Communication […]
Gemius to measure online audiences in Moldavia
Gemius, EMEA online internet research leader, was appointed by BATI (Moldavian Bureau of Audit for Audience and Internet) to make the official audit of Moldavian web audience. The introduction of […]