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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: behaviour

The Importance Of Removing Waste From Construction Sites

Construction sites are often a place of work that is left unattended or in a state for quite some time. Although the construction work itself is a priority, there are […]

March 19, 2021March 19, 2021 Contributing Author Business, CSR

Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology

According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]

March 2, 2021March 2, 2021 Cristina Blanaru Business, Digital & Media, Marketing, Studies

Romanian digital natives receive financial support from parents

A first syndicated report from a series dedicated to Romanian Digital Natives, “Financial Behaviour: Income and expenses budget for Romanian digital natives”, drafts an image of Romanians aged 14-24 y.o, active […]

April 9, 2014 Cristina Blanaru Digital & Media, Marketing, Studies

Grow brand brains on social media

The geometry of newsworthiness in traditional media narrates impact, conflict, proximity, prominence, timeliness and novelty. But this is not an article about traditional media. To start building your brand on […]

November 1, 2010October 15, 2020 Cristina Blanaru Digital & Media

Study: A third of Americans “tune out” of social networking sites due to incivility

A new Weber Sandwick survey, realized in partnership with Powell Tate and KRK Research, showed that 39% of American public is tuning out of social networks due to incivility, according […]

June 24, 2010 Cristina Blanaru Creativity, Marketing, Media

Study: Internet influences consumer’s decision-making process

“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]

June 24, 2010May 8, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing

Romanians in 30 years from now

I received a very interesting survey from Reader’s Digest about what Romanians think that will happen in the future. Most of them (51%) think, in 30 years from now on, […]

October 3, 2008 Cristina Blanaru Creativity, Marketing, Studies

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