Tag: brand
Jazz and BRD launched their first campaign together
Addressing the BRD’s IMM business sector, “Today’s success is in all of yesterday’s mistakes” is an open dialogue to a new category of entrepreneurs: the ones that passes the economic […]
McCann Health Bucharest launched an image campaign for Secom
McCann Health Bucharest, agency specialized in healthcare communication and part of McCann Worldgroup Romania, signed a 3 years partnership with Secom, Romanian company specialized in solutions of integrative medicine, and […]
Prophet partner with Addiko for launch of new bank
Addiko Bank today announced the new brand under which the former Hypo Group Alpe Adria AG and its banking network in Southeast Europe will start operating. The new brand was […]
Jazz creates for Provident a new visual identity and campaign, celebrating the company’s 10 years on the Romanian market
Provident and Jazz launched the recent Provident campaign that continues the communication platform – “When it’s important to you”, with the message “Choose the loan that lets you choose!”. The […]
Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove
Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre […]
Prophet brings Fred Geyer to the UK
Global brand and marketing consultancy Prophet has announced its New York based Senior Partner Fred Geyer is to relocate to London to spearhead European growth. Geyer’s focus will be in […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
“Smartists” – Bonux campaign Leo Burnett Group Romania, selected by Google for efficiency and creativity
Launched in May, the Romanian campaign for Bonux running under the tagline Smartists and signed by Leo Burnett Group Romania was recently was selected by Google as a benchmark of efficiency and […]
Johnnie Walker focuses on joy in its newest brand campaign, signed by Anomaly
McLaren Honda’s Jenson Button, Jude Law and Zhao Wei are among those epitomizing a way of thinking that challenges the conventional wisdom that success guarantees happiness and instead celebrates the fact that happiness […]
McDonald’s and BETC built the Emoticon City
McDonald’s France and BETC launched the “Come as You Are” signature in 2008 and, recently, they once again brought it to life through “Emoticon City”, a new brand campaign that quickly went […]