Tag: brands
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Publicis Groupe UK launches LeSHOP – its first creative agency specializing in commerce
Publicis Groupe UK has announced the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, […]
Global Records launches The Drop: a special projects division for artists and brands
Global Records, one of the most famous independent labels in Europe, launches The Drop – a new division focused on special communication projects. The new department combines the know-how and […]
BrandRO unveiled the strongest Romanian brands in 2023
BrandRO, a ranking of Romanian brands made for 14 years by Biz Magazine and Unlock Market Research, unveiled its results for 2023 edition, with the presentation of the strongest 50 […]
Wunderman Thompson ‘The Age of Re-enchantment’: Consumers want brand to wow them
Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a report exploring how a tumultuous few years have left global consumers yearning for something more. Having surveyed more than 3,000 adults […]
Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year
Lego is again the most valuable and strongest Danish brand, valued at DKK53.4 billion. Lego is Denmark’s most valuable brand for an eighth consecutive year, according to Brand Finance Denmark […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI
Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising, and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool […]
Admix and Ocean Outdoor, partnership to send
Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, […]
Admix raised $25M in Series B to scale up its In-Play solution worldwide
Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to […]