Tag: budgets
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]
Media Fact Book: Romanian advertising market in 2008 – Euro 590M
Few highlines from Initiative Romania’s Media Fact, 2008 edition: – Ad investments in Romania will reach to Euro 590M in 2008, 22% higher compared to 2007, up from Euro 486M (+32% […]
Ad Budgets increased by 30% in Russia in 2006
Ad spends increased by 29% in Russia in 2006, reaching to$ 6.5bn, according to Russian Association of Communication Agencies. The main factors that determined budgets increase – +5.03% compared to […]
Euro 7.68BN spent in US for SEM in 2006
A report by Search Engine Marketing Professional Organization stated that North American advertisers spent nearly Euro 7.68bn on search engine marketing (SEM) in 2006, up 62% over 2005. SEMPO predicts […]