Tag: budgets
Mobile game ad spending to grow 10 times until 2015
A study realized by US research company Juniper and quoted by eMarketer estimates a 10 fold increase of mobile game ad spending, from $87m worldwide in 2010 to over $900m […]
Euro 1m in advertising for Romanian public radio in 2010
Romanian public radio (SRR) cashed in advertising budgets valued RON 4.53M (Euro 1m) in 2010, according to Mediafax. According to the news agency, the advertising budgets attracted by SRR in […]
eMarketer: Online Ad Spend Continues Double-Digit Growth in US
According to an eMarketer study, the continue shift toward online advertising determines a continued shift toward online advertising.
Facebook, the 1st destination for online display advertising in UK
Facebook was the main online display advertising budgets destination in UK, a market in which the budgets increased by 34% compared to last year, according to a comScore study Data […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]
Romanian companies continue to use PR services
CCRP realized, together with Daedalus Consulting, the 2nd study regarding the perception and usage of Public Relation services inside Romaniaan Companies. The study tried to identify the significant changes that […]
IAB Romania starts collecting data for 2010 ROADS study, measuring Romanian online advertising market
IAB Romania started collecting data for the 1st part of 2010 ROADS (Romanian Online Advertising Study) study, that measures the value of Romanian online market. The study is realized together […]
Russia registered a 10% increase in advertising expenditures in 1st half of the year
The budgets invested in advertising in Russia grew, in the first half of the year, with 10% compared to the same period in 2009. This increase came as brand owners […]
Financial crisis brought more commercials on Romanian TV stations in 2010
The commercial TV stations registered an increased of 27% in advertising volumes, although the budgets were, this year, smaller than in the previous year, according to Adevarul and Paginademedia.ro. According […]
WAZ Group will sell its businesses in Eastern Europe, including in Romania
Bodo Hombach, WAZ Group CEO, said, in an interview for Handelsblatt.com, that the company is going to sell the shares it owns in companies in Eastern Europe. He explained that […]