The budgets invested in advertising in Russia grew, in the first half of the year, with 10% compared to the same period in 2009. This increase came as brand owners are trying to intensify their efforts to connect with Russian consumers.
According to a Russian specialized association, the total advertising expenditure in the country increased by 10%, to 105bn rubles (€2.7bn), during the first half of 2010.
Out of this amount, TV registered an increase of allocated budgets of 7% to 5bn rubles, while the outdoor registered an increase of 13%, to 15bn rubles.
Print, radio and cinema also saw invested budgets improving, while the internet had the fastest growth in the first half, +33%, to 11bn rubles.
The biggest advertiser in Russia remains Procter & Gamble, followed by Renault-Nissan.