IAB Romania starts collecting data for 2010 ROADS study, measuring Romanian online advertising market

Advertising, Digital & Media, Marketing, Media

IAB Romania started collecting data for the 1st part of 2010 ROADS (Romanian Online Advertising Study) study, that measures the value of Romanian online market. The study is realized together with PricewaterhouseCoopers Romania. The 1st part of it will analyze the sales of online advertising in Romania in the 1st half of 2010 (covering the period from January till June).

This year, apart from the 18 companies that participated to the previous editions of ROADS, IAB Romania is inviting other companies that gathered significant revenues from direct sales of advertising and agencies that administrated search marketing budgets for their clients to contribute to the study in order to increase its relevance.

All companies activating in Romania that achieved significant income in the 1st semester are invited to contact IAB Romania in order to join the study.

IAB Romania is estimating the results of this ROADS’ edition might be announced during November.

IAB Romania (www.iab-romania.ro) was founded in 2006 and brings together important companies from Romanian online advertising sector.

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