Mobile game ad spending to grow 10 times until 2015

Advertising, Marketing, Mobile

A study realized by US research company Juniper and quoted by eMarketer estimates a 10 fold increase of mobile game ad spending, from $87m worldwide in 2010 to over $900m in 2015

Mobile Game Ad Spending Worldwide, 2010 & 2015 (millions)

Ads make up only a small portion of total mobile gaming revenues, the main amount coming from paid downloads account.

eMarketer projects similar shifts in the US mobile gaming market, with ad spending rising from $55.5 million in 2010 to $185.9 million in 2014, when it will make up a larger proportion of total mobile gaming revenues—but still be dwarfed by paid revenues.