Tag: eMarketer
eMarketer: Facebook to Surpass Yahoo! in Display Ad Revenues This Year
For the first time, the largest share of US display ad revenues will go to Facebook, eMarketer estimates. The social network’s 80.9% growth in display ad revenues, to $2.19 billion […]
eMarketer Social Media Outlook for 2011
[slideshare id=6654167&doc=emarketerwebinarsocialmediatrends2011-110121094236-phpapp01]
Facebook drives US social networks ad spending with over $3 Bn in 2011
US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks […]
Mobile game ad spending to grow 10 times until 2015
A study realized by US research company Juniper and quoted by eMarketer estimates a 10 fold increase of mobile game ad spending, from $87m worldwide in 2010 to over $900m […]
eMarketer: Online Ad Spend Continues Double-Digit Growth in US
According to an eMarketer study, the continue shift toward online advertising determines a continued shift toward online advertising.
eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Mobile Ad Spending in US – Up 80% in 2010, will surpass $1BN in 2011
Mobile ad spending in US increased substantially in 2010, according to US ad spending estimates by eMarketer. According to these estimations, mobile ad spending will be up 79% to reach […]
eMarketer: Mobile Gaming Market Tops $800 Million in US in 2010
eMarketer released a study that shows that mobile gaming US market tops $800 million this year and estimates that ads will represent 12,3% of mobile gaming revenues by 2014. Casual […]
$1.7bn social network ad spending in US in 2010
According to a study published by eMarketer, 6.7% of all US online ad spending to go toward social networks this year, meaning around $1.7bn . Social network advertising is getting […]
eMarketer: Twitter users bring social activity to new heights
According to eMarketer, there are 26 million monthly users of Twitter in 2010, 14.6% of the total internet users, but with a voice disproportionately loud compared to the others. ExactTarget […]