$1.7bn social network ad spending in US in 2010

Advertising, Digital & Media, Marketing, Media

According to a study published by eMarketer, 6.7% of all US online ad spending to go toward social networks this year, meaning around $1.7bn .

Social network advertising is getting a lot of attention in 2010, when the gradual economic recovery from US and marketersā€™ focus on reaching consumers determined companies to increase seriously their investments in social media advertising.

eMarketer estimates that US advertisers will spend $1.68 billion on social networking in 2010, +20% more than in 2009. according to the same estimates, spending will rise to more than $2bn in 2011.

The estimates mention that Facebook will receive half of all social network ad spending in the US, MySpace continues to diminish in importance, while Twitter is a raising star.

In social media, an increasingly important role is given to online social games and applications. eMarketers estimates that advertising is not a primary revenue stream for game companies such as Zynga (Farmville on Facebook), but their large audiences, reason why the estimates show that those type of companies will attract $293 million in spending worldwide in 2011, from $220 million in 2010.