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Tag: estimates

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]

December 9, 2016 Cristina Blanaru Advertising, Marketing, Media, Studies

$1.7bn social network ad spending in US in 2010

According to a study published by eMarketer, 6.7% of all US online ad spending to go toward social networks this year, meaning around $1.7bn . Social network advertising is getting […]

August 16, 2010May 9, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing, Media

eMarketer: Social gaming market might surpass $820M this year

Social gaming revenues, barely existent in 2008, registered a sustained growth, from $76 million worldwide in 2008 to $639 million in 2009. Also, Screen Digest estimates that those revenues will […]

August 3, 2010 Cristina Blanaru Digital & Media, Marketing, Media

ZenithOptimedia: Global ad growth in 2010 – 3,5%

ZenithOptimedia (ZO) revisted its growth predictions, estimating that global ad growth will reach, this year, to 3,5%, according to Radio Business Report / Television Business Report According to its global […]

July 20, 2010May 8, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing, Media

PwC: Romanian media & entertainment market – the 3rd highest annual growth rhythm in Central and Eastern Europe in 2010-2014

PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe […]

July 5, 2010May 8, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing, Media

PwC: Advertising expenditure fell by 11.8% in 2009, to $405.6bn

Pricewaterhouse Coopers made public a report that shows that advertising expenditure fell by 11.8% worldwide in 2009 to $405.6bn and appreciates that the Chinese ad market will become the second […]

June 16, 2010 Cristina Blanaru Advertising, Media
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