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As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

Tag: estimates

Media Fact Book 2022: Romanian media market to exceed €640M

In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]

July 7, 2022July 7, 2022 Newsroom All News, Business, Digital & Media, Studies

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]

December 9, 2016 Cristina Blanaru Creativity, Marketing, Media, Studies

$1.7bn social network ad spending in US in 2010

According to a study published by eMarketer, 6.7% of all US online ad spending to go toward social networks this year, meaning around $1.7bn . Social network advertising is getting […]

August 16, 2010May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

eMarketer: Social gaming market might surpass $820M this year

Social gaming revenues, barely existent in 2008, registered a sustained growth, from $76 million worldwide in 2008 to $639 million in 2009. Also, Screen Digest estimates that those revenues will […]

August 3, 2010 Cristina Blanaru Digital & Media, Marketing, Media

ZenithOptimedia: Global ad growth in 2010 – 3,5%

ZenithOptimedia (ZO) revisted its growth predictions, estimating that global ad growth will reach, this year, to 3,5%, according to Radio Business Report / Television Business Report According to its global […]

July 20, 2010May 8, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

PwC: Romanian media & entertainment market – the 3rd highest annual growth rhythm in Central and Eastern Europe in 2010-2014

PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe […]

July 5, 2010May 8, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

PwC: Advertising expenditure fell by 11.8% in 2009, to $405.6bn

Pricewaterhouse Coopers made public a report that shows that advertising expenditure fell by 11.8% worldwide in 2009 to $405.6bn and appreciates that the Chinese ad market will become the second […]

June 16, 2010 Cristina Blanaru Creativity, Media

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