PricewaterhouseCoopers estimates, in its “Global Entertainment and Media Outlook 2010-2014” study, that Romanian media & entertainment market will have the 3rd highest annual growth rate in Central and Eastern Europe in 2010-2014, according to a company’s press release.
PwC estimates that the Romanian media & entertainment market will have an annual growth rate of 9.1% during 2010-2014, reaching to a value of $3.5BN in 2014, with over 60% higher than the $2.3Bn value registered in 2009.
The Romanian market will be, according to the estimates, the 3rd after Turkey (13% annual growth rate) and Russia (9.3% annual growth rate) and ahead of the medium regional growth (8,3%). Also, Romanian market’s growth rate will be double compared to the growth rhytm of EMEA region (Europe, Middle East and Africa) – 4.6%. The biggest three media markets in Central and Eastern Europe in 2014 will be, according to PwC, Russia ($25.6bn), Poland ($10.9bn) and Turkey ($9.7bn).
The same study estimates that internet will be the most dynamic market segment, the internet budgets invested in Romania being estimated to double until 2014, from $810M in 2009 to $1.6bn.
Also, the advertising budgets will grow solidly, from $417M in 2009 to $747M in 2014.
On the other hand, the spending made by final consumers for media & entertainment services, excluding the internet acces, will show a slow growth, with an annual growth rate of 1.9%, to $1.15bn in 2014.
PwC estimates that, in the following 5 years, the digital technologies will make their presence felt more and more inside media and entertainment industries, as the digital revolution continues.
After a decline year in 2009, the global media and entertainment market will show an annual growth rate of 5% during the next 5 years and will reach to a value of $1.7 trillions in 2014. The highest growth region it is estimated that will be the Latin America, followed by Asia Pacific. Europe, Middle East and Africa could reach to $581bn by 2014, while the North American market will have the slowest growth rate, to $558bn in 2014.
PricewaterhouseCoopers’ „Global Entertainment & Media Outlook 2010-2014” report is at its 11th annual edition and includes a detailed analysis and prognosis for 13 major segments for 4 regions in the world: North America (SUA &Canada), EMEA (Europe, Middle East and Africa), Asia Pacific and Latin America.