PwC: Advertising expenditure fell by 11.8% in 2009, to $405.6bn

Creativity, Media

Pricewaterhouse Coopers made public a report that shows that advertising expenditure fell by 11.8% worldwide in 2009 to $405.6bn and appreciates that the Chinese ad market will become the second largest in the world by 2015.

The report also predicts that advertising revenues will experience a compound annual growth rate of 4.2% from 2010 to 2014 and expects TV to retain its role as the lead medium, with advertising sales of $195.7bn by 2014.

On the other hand, online adspend jumped by 4.3% to $60.6bn in 2009 and will advance by a further 11.4% a year to 2014, at $103.8bn.