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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

In a humorous Star-Wars-inspired campaign, Rothco and Fáilte Ireland positions Ireland as the perfect galactic escape

The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional […]

December 14, 2017June 28, 2018 Cristina Blanaru Ads, Creativity

Thousands show their faces for Amnesty’s “I’m Here” campaign to help free journalist from prison

Amnesty Switzerland today launches its TV campaign, “I’m Here”, which is fighting for the release of imprisoned Chadian journalist Tadjadine Mahamat Babouri – better known as Mahadine. The campaign, “I’m […]

December 13, 2017 Cristina Blanaru Creativity, CSR, People

Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio 

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s […]

December 8, 2017 Cristina Blanaru Ads, Creativity

FCB Inferno creates ‘Baby’ aftersales campaign for BMW

Automotive aftersales is a category which is overcrowded with independent mechanics and dominated by price and other rational offers. BMW needed to stand out and lever the brand in order […]

November 29, 2017 Cristina Blanaru Ads, Creativity

Zulu and Interac shows how once can pay like magic this holiday season

With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending […]

November 27, 2017June 28, 2018 Cristina Blanaru Ads, Creativity

Bitdefender study: 80% teens under 18 in Romania were harassed online

80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of […]

November 27, 2017November 29, 2017 Cristina Blanaru Creativity, Digital & Media, Social Media

OMV Petrom launched a new image campaign, signed by Graffiti BBDO Romania

The latest OMV Petrom image campaign brings forward the energy products that the company produces and sells: gas, fuel and electricity. The idea of this campaign comes from OMV Petrom’s […]

November 25, 2017June 28, 2018 Cristina Blanaru Ads, Creativity

A coughing billboard, part of a campaign launched by DDFH&B and Marie Keating Foundation

The Marie Keating Foundation teamed up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes […]

November 22, 2017November 27, 2017 Cristina Blanaru Creativity, CSR

FCB and Times of India transform a 400-year-old tradition of division with #NoConditionsApply

FCB India, in collaboration with Times of India, launched the second leg of #NoConditionsApply: a powerful short film that aims to change the Bengali Hindu ritual of Shindoor Khela from one […]

November 14, 2017 Cristina Blanaru Ads, Creativity, CSR

Zulu Alpha Kilo wants to scare young ad execs straight, with its newest recruiting video

Toronto based agency Zulu Alpha Kilo released the most terrifying (and hilarious) recruiting video, called Scared Straight Out of Advertising. Geared towards wide-eyed ad students entering the work force, this hilarious […]

November 13, 2017June 28, 2018 Cristina Blanaru Ads, Creativity

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