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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: consumption

Evensys launched the marketing portal Romania Back to Business

Year after year we are enjoying Webstock together and we cannot wait to see each other again. That is how the latest Evensys newsletter started. Even though we stay in […]

April 16, 2020October 15, 2020 Romanita Oprea Business, Media

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and […]

April 30, 2018April 27, 2018 Cristina Blanaru Consumption Habits, Studies

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only […]

April 27, 2018April 27, 2018 Cristina Blanaru Consumption Habits, Marketing, Studies

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are […]

November 11, 2017June 28, 2018 Cristina Blanaru Consumption Habits, Marketing, Studies

Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”

Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate […]

April 28, 2017October 25, 2017 Cristina Blanaru Ads, Creativity

iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense […]

April 14, 2016 Cristina Blanaru Business, Events, Mobile

IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania

Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]

December 9, 2015June 4, 2016 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Media, Mobile, Studies

EY Study: Romanians use mobiles everywhere, check them tens of times a day

According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds […]

September 24, 2015 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Mobile, Studies

 Samsung study: Romanians’ consumption plans show intentions to invest in tech 

Romanian consumers are interested in new tech, according to Samsung’s annual study  Techonomic Index, which offers an overview on consumption habits and attitudes towards technology for a number of 18,000 […]

July 1, 2015October 16, 2015 Cristina Blanaru Digital & Media, Marketing, Mobile, Studies

ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015

People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]

June 18, 2015July 13, 2015 Cristina Blanaru Marketing, Media, Studies

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