Tag: consumption
Romanian Starcom launched Trends Spotted by Consumer Report infographic
Romanian Starcom MediaVest Group launched Trends Spotted by Consumer Report infographic, which shortly presents the most representative characteristics of the most important segments of Romanian consumers (Modern & Active Parents, […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
Study: Urban Romanians plan their budgets for Christmas and New Year’s meals
A market study made by Mednet Marketing Research Center shows that urban Romanians are planning the budget for Christmas and New Year’s meals and reveled that it is the same like […]
Grolsch launched a new way of drinking draft beer in Romania. With The Jar.
Grolsch launched a new way of drinking draft beer in Romania, with The Jar, as the brand is supporting unique experiences and has an innovative and creative approach. Grolsch added creativity to […]
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
Reveal Marketing Research: Romanians prefer to stay with the family in difficult economic circumstances
A study by Reveal Marketing Research shows that, in difficult economic circumstances, Romanians prefer to spend time with their families instead of profiting on opportunities that can generate revenues. A […]
IAB Forum – Studies on Romanian internet users and digital’s impact over brands
More studies on Romanian internet user’s comportament and on the impact digital has over brand objectives will be presented during 2013 edition of IAB Forum Romania. At the 3rd edition […]
BRAT: Romanian women use internet more than men
According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]
Starcom MediaVest puts youth fun habits in a new infographic
Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]