IAB Forum – Studies on Romanian internet users and digital’s impact over brands

Advertising, Digital & Media

More studies on Romanian internet user’s comportament and on the impact digital has over brand objectives will be presented during 2013 edition of IAB Forum Romania.

At the 3rd edition of the event, the focus will be on the know-how offered by local speakers and on presenting impact full studies for the digital communication industry in Romania.

Among the studies to be presented are: “Life on Digital Planet Brand” by GfK, Gemius’ study on Romanian internet user’s habits and one made by Media Direction and Exact Cercetare on the Usage of Paid, Owned and Earned media in the branding process.

More details on this year’s IAB Forum are available here or on event’s website