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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: data

Euromonitor: Chocolate boxes and toys, on top of the list this Christmas

Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]

December 16, 2024December 16, 2024 Newsroom All News, Business, Consumption Habits, Marketing

Omnicom Media Group names Dylan Mouratsing Managing Director of Annalect UK 

Omnicom Media Group (OMG), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global […]

October 4, 2024October 4, 2024 Maggie Hanson All News, Business, Marketing

Optable opens the door to frictionless data collaboration with integration of netID 

Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a […]

September 18, 2022September 18, 2022 Maggie Hanson All News, Business

Matrixian Group raises €2M investment from new strategic partner Pride Capital Partners

Pride Capital Partners invested €2M into Matrixian Group, a group of Dutch data and technology companies that specialize in making organizations worldwide location intelligent. The financial support of Pride Capital […]

August 25, 2022August 25, 2022 Maggie Hanson All News, Business, Finances, ITC, Start Up

Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession

Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]

August 3, 2022August 3, 2022 Maggie Hanson All News, Business, Marketing, Studies

Universal Music Group for Brands launched UMusic Media Network

Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]

June 23, 2022June 23, 2022 Cristi Filipescu All News, Business, Marketing, Media

White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines

IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]

June 15, 2022 Newsroom All News, Business, Digital & Media, Start Up

Hawk becomes first platform on the market to integrate Skyrise data into CTV offering

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand […]

May 26, 2022May 26, 2022 Newsroom All News, Business, Digital & Media

New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies

Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]

April 3, 2022April 3, 2022 Newsroom Business, Digital & Media, Marketing, Media

Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping

Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]

May 27, 2021May 27, 2021 Newsroom Consumption Habits, Creativity, Marketing, Studies

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